Category: Copywriting

Novel writers are so lucky. They can fill pages with text. In advertising you have one sentence. Literally you have to impress with 4-5 words. So I try to select very carefully those 4-5 words. I write, and when I’m satisfied… I rewrite. And maybe the next day I rewrite again.



TV spot


A guerrilla campaign with a creative webpage.

Banner, Social, Website


Polly presents Mizse, the water with an octopus.

Social, TV spot

Animal power

Makig a testimonial with supercute animals is fun for the creative and fun for the target group.

TV spot

Toilet art

How to get the maximum out of a restroom.

Press, Print, TV spot

At your service

An underwater campaign

Press, Print


Welcome to the club

Banner, Direct marketing, Press, Print


Some adaptations from the automotive world

Banner, Direct marketing, Outdoor, Press, Print, Radio ad, Social, TV spot


Puskás is back!

TV spot

Around the world in 90 seconds

What do you do when your clients don’t like to read dull letters about your new services? You make a little cartoon about it.

TV spot

Breaking bones

It’s all about our bones.

Press, Print, Radio ad, TV spot

Pool party

Even a demo can look interesting when it is performed by synchronised swimmers.

TV spot

State of the art

HP Innovart – a one night stand with technology and art

Direct marketing, Print, Social, Website

The Macaron Project

The most tasty way to experience FedEx shipping speed. An award winning campaign.

Banner, Direct marketing, Print, Website

Remember this

A quick reminder

Outdoor, Press, Print, Radio ad, TV spot

MIZSE live

A real family-entartaining water promotion with Augmented visuals and Virtual prizes. Waterproof fun.

Outdoor, Social, TV spot


Yes, it’s very-very Merci.

TV spot


Especially for grannies…

TV spot

Reading by heart

The fuinniest way to win a ‘reading corner’ for their classroom.

Social, TV spot, Website

Vodafone Festfone

It’s cool to get a mobile with your festival pass, as a present.

Banner, Direct marketing, Outdoor, Press, Print, Website

1 000 books

A Christmas campaign with one thousand surprises.

TV spot

Flower Power

A long term incentive from the fast growing FedEx.

Banner, Direct marketing, Website

Drop of the 90’s

The remake of the 90’s classic advertisement

Banner, Outdoor, Press, Print, Radio ad, Social, TV spot


The most entertaining way to your new job.

Banner, Press, Print

Media Markt – The Gang S03

New challanges, new adventures, … and also new characters. The third season was focusing on the extra services of Media Markt – and also of the family.

TV spot


Barbie, Thomas, Hot Wheels and co.

TV spot

Media Markt gets hungry

Two additional Media Markt spots to kick off 2017 with.

TV spot

Let there be light

A film about hiding startup ideas.

TV spot


The renaissance of info graphics.

Radio ad, TV spot


TV spot

Here and Now

Check it out!

Banner, Direct marketing, Outdoor, Press, Print, Radio ad, Social, TV spot, Website


When I get old…

Press, Print, Website