W O R D W I D E

MIKLÓS SIMITY

Independent creative consultant, freelance copywriter, sound director, video editor

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“I have never been an IT expert. Nor a pregnant woman, a Barbie fanatic 6-year-old girl, a pastry chef, an Insta-teen, an interior designer, a fisherman, a brain surgeon or a loving granny. But I’m ready to be any of those in case that’s your campaign’s target.”

I believe creative ideas are made of 60% empathy, 30% concept and 10% art. Without empathy, there’s no concept, without concept there is no art… or there is, but we call it art and not advertising. I don’t consider myself an artist. I’m looking for the right concept and the right insight. To be original is only part of the process.

I’m lucky. I have a job that keeps me up-to-date and well informed in fields that I have never dreamt to know anything about. Being a freelancer is the key to be fresh and motivated. Mere numbers don’t matter a lot to me, but experience does. So, only for the record:

15

YEARS

100

BRANDS

20

AGENCIES

PORTFOLIO

PARTNERS

Aviva
Metropol
Liszt Academy
Volkswagen
Népszabadság
Frosta
Sága
HP
Szentkirályi
Sandoz
Astor
Borsodi sör
Honda
Tele2
FedEx
Axe
Storck
Libri
Díjnet
Vodafone
Microsoft
Coty
Mizse
Mattel
Media Markt
Atmedia
hvg

CONTACT

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