Category: Social

Since the boom of smart tools, there are no campaigns without social media legs. In this sense, there is no real need to have separate ‘social’ category on this website. However, planning the social part of a campaign needs whole different type of thinking – even if it’s around the same creative concept. It’s more “performance-like”, more intuitive, more informal, and most of all – it needs the most attention throughout and even after the campaign.