Category: Concepts

Everybody has creative ideas – better or worse ones. The question for me is always the process of transforming an idea into a concept. That’s the field, where I feel myself at home. Sometimes this process is almost immediate, sometimes it’s an endless crafting. No matter which, I enjoy the concept making part of almost all my projects. The below examples are not there to demonstrate my creative capacity, rather to highlight the diversity of its usage. Some of them are older stuff, so sorry about the bad quality.


State of the art

HP Innovart – a one night stand with technology and art

Direct marketing, Print, Social, Website


A guerrilla campaign with a creative webpage.

Banner, Social, Website


When I get old…

Press, Print, Website


The renaissance of info graphics.

Radio ad, TV spot


Polly presents Mizse, the water with an octopus.

Social, TV spot

Around the world in 90 seconds

What do you do when your clients don’t like to read dull letters about your new services? You make a little cartoon about it.

TV spot

Flower Power

A long term incentive from the fast growing FedEx.

Banner, Direct marketing, Website

MIZSE live

A real family-entartaining water promotion with Augmented visuals and Virtual prizes. Waterproof fun.

Outdoor, Social, TV spot


Figo’s new career.

Outdoor, Press, Print, TV spot

At your service

An underwater campaign

Press, Print

The Macaron Project

The most tasty way to experience FedEx shipping speed. An award winning campaign.

Banner, Direct marketing, Print, Website

Remember this

A quick reminder

Outdoor, Press, Print, Radio ad, TV spot

Breaking bones

It’s all about our bones.

Press, Print, Radio ad, TV spot

Pool party

Even a demo can look interesting when it is performed by synchronised swimmers.

TV spot


The Liszt Academy Budapest 140 years anniversary campaign

Banner, Outdoor, Press, TV spot


Welcome to the club

Banner, Direct marketing, Press, Print

1 000 books

A Christmas campaign with one thousand surprises.

TV spot

Reading by heart

The fuinniest way to win a ‘reading corner’ for their classroom.

Social, TV spot, Website


Stop motion for a sausage.

TV spot

Toilet art

How to get the maximum out of a restroom.

Press, Print, TV spot

Media Markt gets hungry

Two additional Media Markt spots to kick off 2017 with.

TV spot

Here and Now

Check it out!

Banner, Direct marketing, Outdoor, Press, Print, Radio ad, Social, TV spot, Website


The most entertaining way to your new job.

Banner, Press, Print

Drop of the 90’s

The remake of the 90’s classic advertisement

Banner, Outdoor, Press, Print, Radio ad, Social, TV spot


Puskás is back!

TV spot

Media Markt – The Gang S03

New challanges, new adventures, … and also new characters. The third season was focusing on the extra services of Media Markt – and also of the family.

TV spot


FedEx B2B ideas

Direct marketing

Vodafone Festfone

It’s cool to get a mobile with your festival pass, as a present.

Banner, Direct marketing, Outdoor, Press, Print, Website

Animal power

Makig a testimonial with supercute animals is fun for the creative and fun for the target group.

TV spot